Served as creative lead for the launch of genderless beauty brand, Good Weird. I designed all launch assets, built out the launch strategy, contracted influencers to create content, and created the content and production plan for the month post launch.

Instagram contnet

Created branded templates for Instagram and use across multiple platforms

Good Weird Tik tok content

Template designed for use as a TikTok series

Weird Hacks

Weekly content series I conceptualized for Instagram stories to highlight alternative uses for the core three products released for the Launch of Good Weird.