McIntosh x Bob Weir ‘The Voice of Sound’
Our team conceptualized ‘The Voice of Sound’ narrative from the ground up in order to introduce a new brand tagline ‘Find Your Sound.’ Our team worked with CONVICTS NYC to bring the vision alive and had Bob Weir of The Grateful Dead narrate the script. The project was Highly Commended in The Drum Awards for B2B.
Our goal for the campaign was to pay homage to the rich history of McIntosh, while also solidifying its current power in the industry. By focusing on the sound rather than the product we were able to weave a consumer centered message that revolves around each person’s journey to finding their unique relationship with sound.
We paired the social and web launch of the video with a sweepstakes, digital ad refresh, and have continued to incorporate the ‘Find Your Sound’ tagline and message into future projects which are currently in the works.